Community Newsletters are highly Effective!       Delivery Schedule 2012

• Marketing research has shown that Community Newsletters are one of the most effective forms of direct mail marketing there is.
• People identify with their local communities and they like to read about what's happening in them.
• This means Marketplace Newsletter has definite advantages over other forms of advertising.
• The same reasons why community-oriented TV programming is so popular also apply to Community Newsletters.

• What makes Community Newsletters so effective are the "Advertorials." These are short, personalized stories which feature local businesses and their owners, while at the same time functioning as advertisments. The term Advertorial comes from the words "advertisement" (an announcement) and "editorial" (a journalistic story) - which together make a powerful media combination that builds local interest and recognition about you and your business.

  How we do it: One of our trained creative writers interviews you and writes an interesting 200-word Advertorial about you, your business and/or your current promotion. Your face and your name become associated with your business in the local community and people begin to identify with you. There is space for a photo, your business logo / promo-image,
  and contact information, all for just pennies per household.

• Guaranteed delivery by Canada Post - All our newsletters are hand-delivered by Canada Post to carefully targeted, high-income homeowners in your community to maximize the return on your advertising dollars.
• Quality of mailing lists determine success - Ongoing market research shows that 60% of your Direct Mail success is determined by the quality of the mailing lists used. High quality mailing lists are fined-tuned to target a maximum percentage of qualified potential customers in a given location while excluding all others.
• We go to extreme lengths to create our lists - Knowing that quality lists are the key to success, we have developed a complex, time-intensive procedure to create high-quality mailing lists for both our Marketplace Newsletter and Neighbourhood Newsletter. Without revealing our "secret process", what we can say is that we use a variety of raw data sources, which include the latest census data from Statistics Canada, to create our initial "rough" lists. Then, we painstakingly drive, and when needed, walk every street of every neighbourhood to visually confirm and eliminate all addresses that do not qualify as potential customers.

• Marketplace Newsletter costs just pennies per household for you to reach this upscale market with no wasted circulation, (as little as 3 cents each depending on the package you choose).

• Marketplace Newsletter is an exclusive opportunity, with no similar businesses participating in the same newsletter. Once you sign on to participate in a newsletter, no one with a same category-type business would be able to participate in that edition of the newsletter.

• Consistency is the key to advertorials, delivery period is a minimum of every 60 days.

• People prefer to use Local Businesses if given the choice.
• The people most likely to visit your business live just around the corner.
• They are your neighbours and they want to spend their money at local businesses like yours.
• You'd be amazed at how many don't even know you exist!
• Conclusion:
  People want to know people, especially those they buy from. If you make yourself known, they'll buy from you.

  Marketplace Newsletter is the perfect vehicle to help you do that. And that's where we come in. We're here to serve you!