ADVERTORIAL AS A MARKETING TOOL DIRECT MAIL GETS ATTENTION
RESPONSE THAT CAN BE MEASURED – One
of the biggest challenges facing advertisers is to
know what the exact response is to a specific piece of advertising.
DIRECT MAIL PROVIDES you with a very precise
method of measuring response since it invites a
specific response by email, fax or by phone.
ACCORDING TO FIGURES prepared in 1995 by
the Point Measurement Bureau (PMB) about 60% of Canadians “read
of look at” their mail “most of the time”
and about 30% “some of the time”. So, as a direct
mail marketer, you have a good chance that your message is getting
through.
ANOTHER STUDY CONDUCTED in 1994 by the International
Mass Retail Association showed that direct mail is recalled
about 58% of the time; well ahead of bill boards with a 29%
recall rate and radio with a 49% recall rate. The recall rate
was slightly ahead of newspapers at 56% but well below television
at 76%.
Delvering Your Story.
Direct Mail Tailored to Your
Needs.
Learn about the importance of Consistency
in your Direct Mail Advertising
